SUTHERLAND, Rory. Alchemy: the dark art and curious science of creating magic in brands, business, and life. New York: Harper Collins, 2019. 362 p. ISBN 9780062388421.

"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like.

Localização no acervo: 659.1 S967a 2019 Biblioteca SP-AA