WILD, John J.; WILD, Kenneth L.; HAN, Jerry C. Y. International business: the challenges of globalization. United States: Pearson Prentice Hall, c2008. xxii, 506 p. ISBN 9780131747432.

 

For introductory International Business courses with the need for a brief, accessible text. International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

Localização no acervo:  339.5 W661i 4th ed. 2008 Unidade Joaquim Távora