VARGO, Stephen L.; LUSCH, Robert F. (ed.). The SAGE handbook of service-dominant logic. Los Angeles: Sage, 2019. xxxix, 760 p. ISBN 9781526402837.
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a goods/product logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study.
Número de chamada: 658.818 S136 2019 Biblioteca SP-AA